Star Wars news has been slow in the past few weeks (The lone exception), but there’s still plenty of buzz, coming from the financial district instead of the entertainment quarter. Right now, analysts are talking about the gross. Thankfully, not the kind that comes from a porta-potty.
Benjamin Swinburne, working at financial company Morgan Stanley, ran the numbers and came up with the staggering figure of 1.95 billion dollars. The number had been $1.6 billion previously. Swinburne estimates $650 million in the U.S. box office, and $1.3 billion internationally. This number would land it as the third-place box office, behind Titanic and Avatar. But Myles Udland, from Business Insider, thinks that Swinburne’s estimate is too low!
Udland takes Jurassic World – the billion-dollar box office hit – and saw that it was ranked as the fifth-most anticipated movie of 2015; Star Wars Episode VII was the first. Even the unexpected box office star Furious 7 gives credence to the thought that such a highly anticipated film such as the rejuvenated Star Wars is more than deserving of a higher box office take – even if the original number is almost two billion dollars.
Even Morgan Stanley thinks their estimate is low. They foresaw a scenario where SW VII brought in a gross of $2.25 billion, including a titanic $1.5 billion international gross. The institution maintains what is called an “Equal-Weight” outlook for Disney, meaning shares are more expensive relative to other media companies’ now, than they have been for six years.
The gross has been rising as time goes on. In 2013, the expected gross was a mere $1.2 billion thanks to John Carter and The Lone Ranger’s poor showings, thinking that Disney’s star was falling, and big-budget science fiction was on the decline. In 2014, the words “$3 billion” were bandied about by a number of sites. This very year, in April, Daily Mail suspected that it might get all the way to $500 million. Way to break the big news, Daily Mail.
Fans are adamant that the movie will shatter all and any preconceived notions of silly “records.” They are convinced all monetary units will be given to the Star Wars in December. Do you agree? Tell us what you think!